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Improve how teams execute work within your existing systems

Elinx

Elinx helps real estate firms improve how their teams work and how their technology is used across the business.

It shows how day-to-day work is carried out across roles and departments, revealing underutilised software, time lost to repetitive manual tasks, and where targeted automation can improve productivity.

This enables teams to focus on higher-value, revenue-generating activity and get more from the systems they already use.

Elinx does not replace existing systems. It strengthens them.

Elinx AI

An AI platform that improves how real estate professionals work and use technology, starting in sales and scaling across the organisation.

Eli is the AI co-worker within Elinx that understands how real estate agents execute workflows and use existing systems, guiding where to automate manual, repetitive work and linking productivity to sales pipelines and outcomes.

Eli identifies missing or delayed steps, triggers alerts, and recommends next actions for each sale, while benchmarking performance against revenue and profitability.

It strengthens data quality at source and drives measurable gains in efficiency, performance, and revenue.

It reveals how existing software is used, improving adoption and technology ROI.

Why It Matters

Real estate firms invest heavily in technology.

Technology investment is rising, but real estate firms struggle to convert it into productivity.

Elinx bridges that gap.

Elinx

Elinx improves how real estate professionals work and use software. In practice, how work is performed can vary across individuals, shaped by habits, time constraints, and experience. We examine how day-to-day tasks are carried out, revealing underutilised tools and where manual, repetitive work can be automated. This enables professionals to focus on higher-value, revenue-generating activity and get more from the systems already in place. We help real estate firms make better decisions that improve productivity, performance, and data quality.

About Elinx Properties
Technology Matching

Elinx connects real estate firms with best-fit technology solutions aligned to their specific needs and budgets. Through its Technology Matching capability, Elinx assesses how individuals and teams work across systems to identify inefficiencies and underused tools. Based on verified, real-world pain points, firms are matched with solutions that maximise value and deliver measurable impact. Working with forward-thinking technology partners and best-in-class vendors, this supports faster adoption and stronger returns on technology investment.

Tech Matching - Elinx
AI Co-Worker

Elinx introduces Eli, an AI co-worker built to improve how real estate professionals work and use software, starting in sales and scaling across the organisation. Eli understands how real estate agents manage their day-to-day work across systems, guiding where to automate manual, repetitive tasks and linking productivity to sales pipelines and outcomes. Eli identifies missing or delayed steps, triggers alerts, recommends next actions for each sale, and benchmarks performance against revenue and profitability. Better work. Better data. Better decisions.

Meet Eli 2
David Murphy

David Murphy

Founder & CEO, Elinx

David is a chartered surveyor with 25 years of international experience spanning real estate agency, development, investment, and PropTech.

He facilitated the market entry of PropTech firms BidX1 and Offr into South Africa, establishing product–market fit, building local operations, leading GTM execution, and developing strategic partnerships.

His deep real estate expertise and technical insight, gained through years advising real estate groups on technology adoption and optimising workflows, position him uniquely at the centre of the industry’s digital transformation.

Proven track record building strategic partnerships across global markets, including South Africa, UAE and U.S.

David founded after nearly a decade working with global real estate organisations, gaining first-hand insight into fragmented workflows, poor software adoption, and limited visibility into how teams use technology day to day.

Mark Darcy

CTO & Co-Founder, Elinx

Mark Darcy is a seasoned technology leader with a proven track record scaling enterprise platforms and delivering large-scale SaaS solutions across multiple markets.

He specialises in designing secure, scalable cloud architecture for real estate and SME environments, aligning technology delivery with measurable business outcomes.

Previously CTO at PropTech firm BidX1, Mark led platform development across five countries, supporting international expansion and complex enterprise deployments. He later founded Leacam, an IT services and cybersecurity firm focused on enterprise-grade cloud solutions.

As CTO and Co-Founder of Elinx, Mark is responsible for platform architecture, scalability, and security, ensuring the delivery of a robust, data-driven workforce intelligence platform built for real-world enterprise use.