About - elinx

workforce intelligence for real estate companies

Backed by 25 years in real estate and 13 years in real estate technology (PropTech), Elinx combines deep expertise in enterprise software and SaaS with a proven track record of scaling PropTech companies internationally.

Elinx is an AI-powered SaaS workforce intelligence platform for the real estate sector, helping firms understand how teams work across their existing technology stack to drive engagement, automation, and productivity.

Elinx improves software adoption, reduces operational costs, and increases ROI on technology investments.

By uncovering repetitive manual tasks and highlighting efficiency gaps, it enables real-estate professionals to reclaim valuable time, focus on higher-value work, and unlock greater revenue opportunities through more efficient work processes.

At the core of Elinx is Eli, an agentic AI consultant that integrates into day-to-day workflows and learns continuously from software usage, building an intelligence layer tailored to each business line.

Eli identifies inefficiencies, makes automation recommendations, forecasts bottlenecks, benchmarks performance, and consolidates siloed data into a single, connected view of activity for each real-estate professional.

Bridging the gap between the real estate and technology

Elinx

Elinx helps real estate firms understand and manage their workflows. We assess how real estate agents use the software available to perform daily sales tasks and evaluate the level of automation within those tasks. By mapping sales tasks against technology use, Elinx highlights where time is lost to manual, repetitive work. Positioned as a strategic partner, Elinx boosts software adoption, enhances performance, and maximises ROI on technology investments by identifying where automation delivers the greatest impact. And when current tools fall short, Elinx pinpoints the right solutions to close gaps and resolve key pain points, ensuring workflows run more efficiently.

Technology Matching

Elinx connects real estate firms with tailored enterprise software, PropTech and IT solutions that align with their specific workflow needs, goals, and budgets. We analyse how individuals and teams work, identifying inefficiencies and match each firm with best-fit technologies that maximise value often uncovering significant cost-saving opportunities. We collaborate with forward-thinking companies, matching their solutions with verified pain points, accelerating adoption and driving meaningful digital transformation. Elinx acts as both an intelligence layer and a strategic partner, helping real estate firms navigate the evolving digital landscape with confidence.

Workforce Intelligence

Elinx Workforce Intelligence goes beyond surface-level reporting to give real estate firms a clear, measurable view of how their business actually operates. We analyse how estate agents perform daily tasks across sales and how effectively they use existing software. Elinx builds a detailed picture of workflow strengths and weaknesses, highlighting where time is lost, where technology is underused, and where automation can deliver the greatest impact. Our insights benchmark performance internally and against anonymised competitors, helping firms close gaps, improve efficiency, and maximise ROI on technology investments.

David Murphy

Founder & Principal, Elinx

David is a chartered surveyor with 25 years of international experience spanning real estate agency, development, investment, and real estate technology (PropTech).

David has a proven track record in scaling PropTech startups into international markets, facilitating market entry, establishing product–market fit, developing go-to-market strategies, setting up operations, and building strategic partnerships.

With nearly a decade of PropTech expertise, he has advised real estate groups on technology adoption, workflow optimisation, and implementation. His combination of deep domain expertise in real estate and technical insight uniquely positions him to navigate the industry’s evolving digital landscape.

David has extensive business development experience with a proven ability to build strategic partnerships across global markets, including Ireland, South Africa, UAE and U.S.

Mark Darcy

CTO & Co-Founder, Elinx

Mark Darcy is a seasoned technology leader with extensive experience in cloud infrastructure, digital transformation, and scaling business operations. With a strong track record in strategic leadership, Mark has played a key role in launching and growing successful business units, leveraging cutting-edge cloud solutions to drive efficiency and innovation.

As CTO and Co-Founder, Mark’s expertise in cloud architecture and enterprise technology ensures scalability, security, and seamless integration across Elinx’s solutions.

A trusted mentor and leader, Mark has built and guided high-performing teams, developing innovative SaaS solutions tailored for SMEs. His passion for technology-driven business transformation has empowered organizations to streamline operations, reduce costs, and drive growth.

At Elinx, Mark is focused on building a scalable, data-driven platform that enables real estate firms to benchmark performance, unlock automation opportunities, and enhance operational efficiency.