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workflow intelligence for real estate companies
Elinx 

Founded in 2024, Elinx is built on nearly a decade of hands-on experience analysing how real estate firms sell and lease property. During this time, Founder David Murphy helped firms adopt and implement PropTech solutions. He consistently observed the same recurring pattern: widespread inefficiency and low technology adoption. Real estate agents remain bogged down by manual, repetitive, and time-consuming tasks.

Elinx bridges the gap between real estate businesses and technology providers. 

Elinx gives real estate firms visibility into how individuals and teams use software. By identifying workflow inefficiencies, Elinx pinpoints where automation can enhance performance and recommends best-fit technology solutions to address these pain points.

Provides real estate firms with visibility into software usage and work processes, enabling smarter decisions that improve efficiency, cut costs, boost ROI, allowing real estate agents to focus on higher-value tasks.

Captures and benchmarks proprietary data across companies and regions to build market intelligence that analyses technology adoption, workflow efficiency, and system usage.

Workflow Intelligence

Real estate professionals use software differently based on habits, skills, and preferences. Elinx analyses workflows, identifies inefficiencies, and provides personalized recommendations, enabling each professional to perform at their best.

We deliver technology-oriented workflow insights by analysing the workflow processes of real estate companies, uncovering how digital tools and automation can enhance operational efficiency.

This approach offers insights beyond what a real estate company might achieve on its own, as their focus tends to be on traditional, transaction-based rather than the technology-driven insights.

By capturing and evaluating input from team members across departments, Elinx identifies where inefficiencies or performance gaps exist.

Technology Matching

Elinx matches real estate companies with customized technology software solutions based on their specific needs, goals, and budgets.

This saves time and effort by eliminating the need for extensive research and trial-and-error with different solutions and vendors.

We are uniquely positioned to deliver customisable and scalable solutions to your most complex real estate technology challenges. 

We work within your existing budget to maximize value and help you save by identifying areas where costs can be reduced.

Beyond technology selection, Elinx acts as a strategic partner, helping real estate firms navigate the evolving digital landscape.

We collaborate with innovative PropTech companies, matching their solutions with real estate groups to drive digital transformation.

SERVICES
Bridging the gap between the real estate and technology
Elinx

Elinx is pioneering a new product category that bridges the gap between real estate firms and technology providers. Elinx is an AI-powered SaaS platform centered around Eli, an AI Performance Agent trained on proprietary data specifically for the real estate sector. The platform assesses how software is used across organizations, identifies workflow inefficiencies, and highlights opportunities for automation to drive performance and ROI. Technology is key to success, yet many real estate firms struggle with low adoption. Elinx provides actionable insights that boost productivity, reduce costs, and optimize operations by matching firms with the right technology to solve their challenges.

About Elinx Properties
Technology Matching

Elinx connects real estate companies with tailored enterprise software, hardware, and cutting-edge PropTech solutions that align with their specific needs, goals, and budgets. We optimize your existing budget to maximize value, identifying cost-saving opportunities while delivering scalable, customizable solutions to even the most complex real estate technology challenges. Beyond technology selection, Elinx acts as a strategic partner, helping firms navigate the evolving digital landscape. We also collaborate directly with innovative PropTech companies, matching their solutions with real estate groups to drive digital transformation and unlock new growth opportunities.

Tech Matching - Elinx
Workflow Intelligence

Real estate professionals engage with software in different ways based on their habits, skills, and preferences. Elinx captures and analyses workflow data to identify inefficiencies, reduce manual workloads, and streamline processes, helping real estate professionals and companies work smarter and more efficiently. By gathering input from individuals and teams across departments, Elinx delivers actionable insights to address performance gaps and enhance operational efficiency. Through automation of repetitive, time-consuming tasks, we empower real estate professionals to focus on high-value activities that drive business growth.

Wrokflow Tech Image - Elinx
David Murphy

David Murphy

Founder & Principal, Elinx

David is a chartered surveyor with 25 years of experience in real estate, spanning agency, property development, investment, and technology (PropTech).

David has spent nearly a decade advising real estate groups on effectively leveraging technology to achieve their business objectives.

He has developed in-depth industry knowledge complemented by extensive technology expertise bridging the gap between real estate groups and technology vendors. This has afforded David a unique perspective on the real estate industry’s evolving landscape.

David has a proven track record scaling PropTech companies into new markets. He has advised on market entry strategies, overcome go-to-market challenges, established product-market fit, driven growth, and forged strategic partnerships.

David has experience in Ireland, South Africa, UAE, and the United States, with a strong track record in business development and establishing successful relationships with multinational corporations across various regions.

Mark Darcy

CTO & Co-Founder, Elinx

Mark Darcy is a seasoned technology leader with extensive experience in cloud infrastructure, digital transformation, and scaling business operations. With a strong track record in strategic leadership, Mark has played a key role in launching and growing successful business units, leveraging cutting-edge cloud solutions to drive efficiency and innovation.

As CTO and Co-Founder, Mark’s expertise in cloud architecture and enterprise technology ensures scalability, security, and seamless integration across Elinx’s solutions.

A trusted mentor and leader, Mark has built and guided high-performing teams, developing innovative SaaS solutions tailored for SMEs. His passion for technology-driven business transformation has empowered organizations to streamline operations, reduce costs, and drive growth.

At Elinx, Mark is focused on building a scalable, data-driven platform that enables real estate firms to benchmark performance, unlock automation opportunities, and enhance operational efficiency.

Ruben Aghajanyan

Head of Platform Engineering, Elinx

Ruben leads the end-to-end development of Elinx’s performance intelligence platform for real estate, overseeing all aspects of product architecture, engineering, and delivery.

With over 9 years of experience in enterprise system design and development, Ruben brings deep expertise in building scalable, high-performing SaaS solutions for small and mid-sized businesses. As a certified Dynamics 365 Solution Architect, he has consistently delivered robust digital platforms that align with both technical best practices and strategic business objectives.

Ruben holds a PhD in Computer Science and combines academic depth with practical, hands-on leadership. He is passionate about transforming complex operational challenges into seamless digital solutions, with a focus on quality, usability, and performance. Known for his precision, punctuality, and collaborative mindset, Ruben is a trusted technical leader driving innovation, scalability, and operational excellence at Elinx.

 

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