About - elinx

workflow intelligence for real estate companies

Founded in 2024, Elinx is built on nearly a decade of hands-on experience analysing how real estate professionals transact property.

Elinx is building an Agentic AI platform transforming how real estate firms manage workflows.

Acts as an intelligence layer within real estate firms, analysing how individuals and team’s work.

Embedded into daily workflows delivering technology-driven performance insights beyond traditional, transaction-focused activity.

Helping real estate agents reclaim time, boost productivity, and increase revenue using the tools they already rely on.

Identifies inefficiencies, benchmarking performance and recommending automation solutions to match specific pain points.

Building market intelligence that tracks technology adoption, workflow efficiency, and system usage.

Bridging the gap between the real estate and technology

Elinx

Elinx helps real estate firms understand and improve how workflows are managed. As a performance analyst, we deliver insights into how estate agents carry out daily tasks and adopt software tools. Positioned as a strategic partner, Elinx helps individuals and teams use existing software more effectively, enhancing performance, driving adoption through automation and maximising ROI on technology investments. We reveal how sales tasks align with technology adoption, highlighting where time is lost to repetitive work caused by time pressure, habit, and outdated processes. When current tools fall short, Elinx identifies the right solutions to close gaps and resolve key pain points.

Technology Matching

Elinx connects real estate firms with tailored enterprise software, PropTech and IT solutions that align with their specific workflow needs, goals, and budgets. We analyse how individuals and teams work, identifying inefficiencies and match each firm with best-fit technologies that maximise value often uncovering significant cost-saving opportunities. We collaborate with forward-thinking companies, matching their solutions with verified pain points, accelerating adoption and driving meaningful digital transformation. Elinx acts as both an intelligence layer and a strategic partner, helping real estate firms navigate the evolving digital landscape with confidence.

Workflow Intelligence

Real estate professionals engage with software in different ways based on time constraints, habits, skills, and preferences. Elinx captures and analyses workflow data to identify inefficiencies, reduce manual workloads, and streamline processes, helping real estate professionals and companies work smarter and more efficiently. By gathering input from individuals and teams across departments, Elinx delivers actionable insights to address performance gaps and enhance operational efficiency. Through automation of repetitive, time-consuming tasks, we empower real estate professionals to focus on high-value activities that drive business growth.

David Murphy

Founder & Principal, Elinx

David is a chartered surveyor with 25 years of international experience spanning real estate agency, development, investment, and real estate technology (PropTech).

David has a proven track record in scaling PropTech startups into international markets, facilitating market entry, establishing product–market fit, developing go-to-market strategies, setting up operations, and building strategic partnerships.

With nearly a decade of PropTech expertise, he has advised real estate groups on technology adoption, workflow optimisation, and implementation. His combination of deep domain expertise in real estate and technical insight uniquely positions him to navigate the industry’s evolving digital landscape.

David has extensive business development experience with a proven ability to build strategic partnerships across global markets, including Ireland, South Africa, UAE and U.S.

Mark Darcy

CTO & Co-Founder, Elinx

Mark Darcy is a seasoned technology leader with extensive experience in cloud infrastructure, digital transformation, and scaling business operations. With a strong track record in strategic leadership, Mark has played a key role in launching and growing successful business units, leveraging cutting-edge cloud solutions to drive efficiency and innovation.

As CTO and Co-Founder, Mark’s expertise in cloud architecture and enterprise technology ensures scalability, security, and seamless integration across Elinx’s solutions.

A trusted mentor and leader, Mark has built and guided high-performing teams, developing innovative SaaS solutions tailored for SMEs. His passion for technology-driven business transformation has empowered organizations to streamline operations, reduce costs, and drive growth.

At Elinx, Mark is focused on building a scalable, data-driven platform that enables real estate firms to benchmark performance, unlock automation opportunities, and enhance operational efficiency.