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Improve how teams execute work within your existing systems
AI for Real Estate Workflows

Elinx

Elinx is an AI-powered platform built specifically for real estate firms.

It gives leadership and professionals clear visibility into how work is executed across their existing technology stack.

By analysing workflows across roles and departments, Elinx reveals, underutilised software, highlights time lost to repetitive manual tasks, and pinpoints where automation can unlock productivity. This enables professionals to reclaim time and focus on higher-value, revenue-generating activity.

Elinx does not replace existing systems. It strengthens them.

How It Works

Elinx AI engages real estate professionals to understand how they work and connects to existing systems to see how data is recorded and which tools are used.

By analysing how tasks are handled alongside system activity, Elinx identifies manual, repetitive work and shows real estate professionals where automation can unlock productivity.

  • Where automation can deliver impact, Elinx highlights it 🚀
  • Where tools are underused, Elinx surfaces it 🚀
  • Where workflow friction exists, Elinx exposes it 🚀

Meet Eli

Eli is the conversational AI assistant behind Elinx, engaging real estate professionals through voice or text.

Eli works directly with real estate professionals to understand how day-to-day work is carried out and connects across systems to see how it is recorded in their existing systems.

By improving how work is performed and how information is captured, Elinx strengthens data quality and drives measurable gains in efficiency, performance, and revenue.

Eli helps professionals understand how effectively work is carried out day to day and where it can improve, while giving leadership a clear view of how sales activity is handled across teams and departments.

Why It Matters

Real estate firms invest heavily in technology.

Yet visibility into how that technology is actually used and how effectively work is executed within it, is often limited.

Elinx bridges that gap 🚀

Elinx maximises the value of a real estate firm’s technology stack by enabling teams to execute work more effectively within its systems.

Elinx

Elinx gives real estate firms visibility into how teams use their technology stack in day-to-day work across roles and departments. Elinx AI engages real estate professionals to understand how they work and connects to existing systems to see how data is recorded and which tools are used. By analysing how tasks are handled alongside system activity, Elinx identifies manual, repetitive work and shows real estate professionals where automation can unlock productivity. This strengthens data quality at the source and enables teams to reclaim time and focus on revenue-generating activity.

About Elinx Properties
Technology Matching

Elinx connects real estate firms with best-fit technology solutions aligned to their specific needs and budgets. Through its Technology Matching capability, it analyses how individuals and teams work across systems to identify inefficiencies and underused tools. Based on verified, real-world pain points, firms are matched with solutions that maximise value and deliver measurable impact. Working with forward-thinking technology partners and best-in-class vendors, this supports faster adoption and stronger returns on technology investment.

Tech Matching - Elinx
Secure Early Access

Define your current workflow performance to establish your firm’s operational baseline. By mapping how teams execute work across existing systems, you create a structured foundation for measurable improvement. Early access participants receive priority onboarding to Eli, Elinx’s AI assistant, and gain early visibility into role-specific performance insights as the platform rolls out. This ensures your firm has clear visibility into where time is lost, where systems are underutilised, and where execution can be improved from day one. Apply for Early Access

Meet Eli 2
David Murphy

David Murphy

Founder & CEO, Elinx

David is a chartered surveyor with 25 years of international experience spanning real estate agency, development, investment, and PropTech.

David facilitated the market entry of Irish PropTech firms BidX1 and Offr into South Africa, establishing product–market fit and operations, leading GTM execution, and building strategic partnerships.

His deep real estate domain expertise and technical insight, gained through years advising real estate groups on technology and workflows, uniquely position him at the centre of the industry’s digital transformation.

Track record building partnerships across global markets, including South Africa, UAE and U.S.

David founded Elinx after gaining firsthand insight into the challenges real estate groups face when adopting technology, including fragmented workflows, poor software adoption, and limited visibility into how work is actually performed.

Mark Darcy

CTO & Co-Founder, Elinx

Mark Darcy is a seasoned technology leader with a proven track record scaling enterprise platforms and delivering large-scale SaaS solutions across multiple markets. He specialises in designing secure, scalable cloud architecture for real estate and SME environments, aligning technology delivery with measurable business outcomes.

Previously CTO at PropTech firm BidX1, Mark led platform development across five countries, supporting international expansion and complex enterprise deployments. He later founded Leacam, an IT services and cybersecurity firm focused on enterprise-grade cloud solutions.

As CTO and Co-Founder of Elinx, Mark is responsible for platform architecture, scalability, and security, ensuring the delivery of a robust, data-driven workforce intelligence platform built for real-world enterprise use.